Car Throttle started life in 2008 as a small automotive blog. It was founded by Adnan Ebrahim in his spare time while studying Economics at University College London.
Over the last six years, the website has grown considerably into a buzzing car community, media platform and brand with four million users and 18 million pageviews per month. It now has eight full-time staff and recently picked up $1.6 million in new investment.
Aimed at young car enthusiasts between the ages of 17 and 24, Car Throttle has broken away from more conventional automotive news reporting. It has taken a different and unique angle, being branded by some as ‘Buzzfeed for cars’.
“It was always our intention to create one of the biggest car sites,” Ebrahim said. “Over the years, that has shifted in terms of how we achieve that goal, but the things we are able to do now, the cars that we drive, it is probably a lot more than I ever thought we would be able to achieve. But we have always had lofty ambitions and targets for the company.”
So, what are the plans for Car Throttle in the future? “Within the next few months, we are focused right now on the technology and the platform,” he added. “We are going to keep hiring, and towards the end of the year start exploring what we can do with the same platform with other verticals, in the hope that we can become one of the largest media platform companies in the world.”