Because my Advanced Online Media idea is a spin-off app of the Car Throttle media platform, it was clear what the logo for Car Throttle Spotter would include.
It needed to contain the official Car Throttle logo, but with a slight twist to show off the supercar spotting element. The two mock-ups I created feature the full Car Throttle logo and the “gate” grid which is made up of the “ttl” part of the name.
This is the style made by the person in charge of designing the logo when the website was rebranded in 2014. When those three letters are taken away in the design created, it resembles the gate of a gearbox, which is the layout of the gears.
I opted to use a magnifying glass as the additional extra to showcase the supercar spotter, it’s obviously a reference to the word “spotter” and describes the main function of the app – to help people find nice cars.
I think the branding is clear, it maintains the Car Throttle logo, colours and style but is obviously its own thing with the addition of the magnifying glass.
The large logo will be used for branding, advertising and on the app loading screen but the smaller grid logo will feature as a thumbnail, as well as on social media and at the top of the app itself.
Jack Leslie 